Who Is Your Customer?
Problems are opportunities waiting for solutions. You are on step 16 of your CEO journey.
Quick intro: every great CEO started exactly where you are — curious and willing to try.
Simple explanation
- • Who Is Your Customer? is a skill you build with practice, not a talent you are born with.
- • Take one small action today instead of waiting for the perfect plan.
- • Write your ideas down — written ideas grow faster.
Real-world example
Maya, age 12, noticed classmates losing water bottles. She made name-tag clips, sold packs for $6.00 each, spent $40.00 on supplies, and used this exact step to grow her idea.
Vocabulary
- Entrepreneur: a person who solves problems by building something new.
- Customer: the person your idea helps.
- Profit: money left after you pay your costs.
Watch this lesson video
The Single Biggest Reason Why Start-ups Succeed
TED — Bill Gross · 6 min — Timing, team, idea, business model, funding — which one matters most?
More MindHeart videosFun activity
Set a 5-minute timer and list as many ideas about “Who Is Your Customer?” as you can. No idea is too silly!
Worksheet
Three-question quiz
CEO challenge
Explain what you learned about “Who Is Your Customer?” to one person today, in 60 seconds or less.
Reflection
What is one thing from this lesson you will use this week?