Level 5: Create Your BrandLesson 21 of 500

Choose a Business Name

You completed another step! You are on step 21 of your CEO journey.

Quick intro: every great CEO started exactly where you are — curious and willing to try.

Simple explanation

• Choose a Business Name is a skill you build with practice, not a talent you are born with.
• Take one small action today instead of waiting for the perfect plan.
• Write your ideas down — written ideas grow faster.

Real-world example

Maya, age 12, noticed classmates losing water bottles. She made name-tag clips, sold packs for $6.00 each, spent $40.00 on supplies, and used this exact step to grow her idea.

Vocabulary

Entrepreneur: a person who solves problems by building something new.
Customer: the person your idea helps.
Profit: money left after you pay your costs.

Watch this lesson video

Start With Why: How Great Leaders Inspire Action

TED — Simon Sinek · 18 min — People buy the reason behind your business, not only the product.

Fun activity

Set a 5-minute timer and list as many ideas about “Choose a Business Name” as you can. No idea is too silly!

Worksheet

Write your answers here. This saves into My Business Builder.

Three-question quiz

In your own words, "Choose a Business Name" is mostly about…

Guessing and hopingLearning a CEO skill step by stepDoing nothing

What should a CEO do when something does not work the first time?

Quit right awayBlame someone elseLearn from it and try again

Who can help you practice this step?

A trusted adult, teacher, or teammateNobodyOnly famous CEOs

CEO challenge

Explain what you learned about “Choose a Business Name” to one person today, in 60 seconds or less.

Reflection

What is one thing from this lesson you will use this week?