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Level 6: Understand MoneyLesson 26 of 500

Revenue, Costs, and Profit

Your idea is growing! You are on step 26 of your CEO journey.

Quick intro: every great CEO started exactly where you are — curious and willing to try.

Simple explanation

  • • Revenue, Costs, and Profit is a skill you build with practice, not a talent you are born with.
  • • Take one small action today instead of waiting for the perfect plan.
  • • Write your ideas down — written ideas grow faster.

Real-world example

Maya, age 12, noticed classmates losing water bottles. She made name-tag clips, sold packs for $6.00 each, spent $40.00 on supplies, and used this exact step to grow her idea.

Vocabulary

  • Entrepreneur: a person who solves problems by building something new.
  • Customer: the person your idea helps.
  • Profit: money left after you pay your costs.

Watch this lesson video

The Puzzle of Motivation

TED — Dan Pink · 18 min — What really makes people (and teams) do great work.

More MindHeart videos

Fun activity

Set a 5-minute timer and list as many ideas about “Revenue, Costs, and Profit” as you can. No idea is too silly!

Worksheet

Three-question quiz

In your own words, "Revenue, Costs, and Profit" is mostly about…
What should a CEO do when something does not work the first time?
Who can help you practice this step?

CEO challenge

Explain what you learned about “Revenue, Costs, and Profit” to one person today, in 60 seconds or less.

Reflection

What is one thing from this lesson you will use this week?